State Tax Dollars Should Stay in Michigan to Support Michigan Jobs

WorkersMichigan spends more than $30 billion annually on goods and services, and using state businesses to meet our needs can improve efficient use of taxpayer dollars, boost our economy and create jobs.

That is why I co-sponsored a bill to give Michigan businesses a priority for state contracts when possible.

It’s a way to thank those who stuck it out during tough times. Most importantly, it simply makes sense.

Senate Bill 517 mirrors the “Buy Indiana Initiative” that gave a preference of up to 5 percent to Indiana-based businesses.

As we work hard to continue Michigan’s turnaround, we must support our home team. Michigan-based businesses and the workers they employ pay taxes help that support vital services like education and public safety.

We owe it to all Michigan residents that we remain responsible and efficient with their tax dollars. That includes ensuring our Michigan tax dollars first go to support Michigan companies and Michigan jobs.

The 2013 Pure Michigan Travel Guide illustrates the need for a state preference. An Iowa firm won the contract to put together the guide’s three seasonal issues, even though a Michigan-based company’s bid was $300,000 less.

I strongly support Pure Michigan because it helps attract jobs and tourists to our state. That’s why I’m so disappointed that a Michigan company and its workers were not picked to design the state’s travel guide when their bid would have actually saved the state money.

Many businesses and organizations have pledged to Buy Michigan. The state should do the same.

Advertisements

Pure Michigan = $1 Billion in Tourism

A record number of out-of-state visitors were attracted to the state in 2011 as a result of last summer’s Pure Michigan campaign.

According to the state tourism group Travel Michigan and the Michigan Economic Development Corporation, the summer promotion generated 3.2 million trips to Michigan and visitors spent $1 billion at local businesses, paying $70 million in taxes.

The successful, award-winning tourism promotion program has had a direct, measurable effect on boosting tourism in Southwest Michigan.

John Marple, who owns the Old Harbor Inn in South Haven said: “The ads have given my business a boost and have done the same for many hotel owners across the state. Right now, we are gearing up for another season of growth at the inn.”

In addition to supporting our state’s tourism industry and the thousands of Michigan job providers and families who depend on tourism, the program is helping the state budget. For every dollar we invested in Pure Michigan last summer, the state got back almost five dollars in revenue.

The 2011 summer campaign cost $14.3 million and brought back $4.90 in taxes for each dollar spent. The state also recently announced a new advertising partnership with Coca- Cola. Under the partnership, idyllic Michigan scenery will cover Coca-Cola trucks and vending machines at no cost to the state.

I strongly support the Pure Michigan program because it accomplishes three goals at once: helping keep and create jobs, generating more state revenues and improving Michigan’s national image to entrepreneurs considering locating in our state.

The campaign is a productive investment, and I hope its success continues in Southwest Michigan.

Pure Michigan Campaign Produced Results

Niles Daily Star

April 13, 2012

New studies show that last summer’s Pure Michigan campaign helped bring in a record number of out-of-state visitors in 2011, said Sen. John Proos.

“Pure Michigan is a successful, award-winning tourism promotion program that has had a direct, measurable effect on boosting tourism in Southwest Michigan,” said Proos, R-St. Joseph. “In addition to supporting our state’s tourism industry and the thousands of Michigan job providers and families who depend on it, the program is helping the state budget. For every dollar we invested in Pure Michigan last summer, the state got back almost five dollars in revenue.”

According to the Michigan Economic Development Corp. and the state tourism group Travel Michigan, the summer promotion generated 3.2 million trips to Michigan and visitors spent $1 billion at Michigan businesses, paying $70 million in taxes

“The Pure Michigan campaign has helped get the word out to people all over Michigan and beyond that there is much to do and see in Southwest Michigan,” said John Marple, owner of the Old Harbor Inn in South Haven. “The ads have given my business a boost and have done the same for many hotel owners across the state. Right now, we are gearing up for another season of growth at the inn.”

The 2011 summer campaign cost $14.3 million and brought back $4.90 in taxes for each dollar spent. The state also recently announced a new advertising partnership with Coca-Cola. Under the partnership, idyllic Michigan scenery will cover Coca-Cola trucks and vending machines at no cost to the state.

“The Pure Michigan promotion is a productive investment, and I hope its success continues in Southwest Michigan,” Proos said. “I strongly support this campaign because it accomplishes three goals at once: helping keep and create jobs, generating more state revenues and improving Michigan’s national image to entrepreneurs considering locating in our state.”

Pure Michigan Funding Solution

The success of the Pure Michigan campaign can be continued under legislation that provides $10 million from the 21st Century Jobs Fund.

I’m excited to have a funding solution that will allow the Pure Michigan campaign to continue to promote Michigan tourism throughout the country, ultimately creating jobs for Michigan families.

With tourism being Michigan’s third largest industry, the money from the 21st Century Jobs Fund was a necessary solution for our economy.

Under House Bill 4817 at least $1.5 million must be spent toward a winter promotional campaign.

The Pure Michigan campaign efforts have made our tourism industry stronger, and if we want to move our state forward, we must continue to fund these programs that are working. Pure Michigan has been effective at the right time and in the right places, and is too important to Michigan’s tourism industry to eliminate.

The Pure Michigan campaign began in 2008 with one-time money allocated for the 2009 and 2010 seasons. 2010 budget cuts threatened the future of the advertising promotion.

I have been fighting for this program since the beginning because of its benefits both here in Southwest Michigan, where tourism is a major part of our lives, and across our great state.

Creating jobs must be our top priority and is the only way to revive our state economically

I believe the Pure Michigan advertising campaign is an important tool in promoting Michigan tourism throughout the country to draw visitors to our state’s great natural attractions.